The clash of interests of producers of products, works and services in the struggle for profit is a natural process in a competitive environment. Competition as a fundamental characteristic of the market economy has a significant impact on the economic activity of the enterprise, forcing it to strive for superiority over its competitors. In modern economic conditions in Uzbekistan, competition is increasing. As a result, business leaders are constantly searching for new tools for managing enterprises, organizations, factors and levers to increase their competitiveness. The most correct choice of the company’s assortment policy serves as a kind of guarantee that profitable opportunities will not be missed. In this regard, the problem of effective management of the product assortment of manufacturing enterprises is always relevant. The article considers a list of issues that affect the essence and importance of assortment management in a production enterprise, suggests measures to improve the management of the product assortment and assesses their effectiveness. The purpose of this article is to develop measures to improve the management of the product assortment on the example of an agricultural enterprise. The object of research is JSC “Aggregate plant”. The main activity of the plant is the production of agricultural machinery, components and parts for agricultural machinery and oil pumps.