Many companies with an agro-industry base have not implemented a green strategy in their business, so it impacts strategic consensus, product innovation, and company performance. Barriers to implementing a green vision and strategy occur because many top management teams have not yet reached a green consensus in their business. The green strategy consensus is when all levels of management, from top to bottom, agree and commit to putting in place a work culture, business model, and eco-friendly product innovation. This study aims to determine the effect of the green strategy consensus on eco-friendly product innovation and the performance of food agro-industry companies in Indonesia. We distributed 100 questionnaires through LinkedIn to the top management team at food agro-industry companies in Indonesia, with the result that 50 people returned the questionnaire. Data analysis used partial least squares on three variables and 15 indicators. The results showed that the green consensus positively affected environmentally friendly product innovation. The green consensus also positively affects the performance of food agro-industry companies in Indonesia. Eco-innovation has a positive effect on company performance. Finally, the green consensus significantly affects company performance through eco-innovation.
Indonesia’s palm oil industry attracts international attention. Rapid development that changed the global competition of vegetable oil has several relevant social, economic, and environmental issues. The Human Capital Management division is one of the important actors in improving employee work performance, especially on the internal part of PT BGA, the development of human capital that has some knowledge management must be absolutely conducted by a company to support a competitive company in entering the globalization era. Nowadays, current issues, the employee gap, affects the company’s performance, and to deal with uncertain situations, the company’s strategy, especially the human capital division, needs to maximize not only financial and operational strength but also valuable knowledge. This research is qualitative through intense interviews and observed through spreading the question to the respondent with 7S McKinsey. Interviews are used as a data collection technique to find the problem that must be studied and also if researchers want to know things from respondents in more depth. The author is both analyses obtained through Primary Data (In-depth Interviews) and Secondary Data (Internal records, desk research, and company documents). Based on business issue exploration in chapter two of this research, there are issues business solutions can be improved as alternative solutions, it could be further developed into a more specific initiative base on McKinsey 7S element in order to optimize organization performance. Improve Knowledge Management System in Acquisition of Knowledge, Dissemination of Knowledge, Knowledge Store, and Application of Knowledge. In conclusion, Human capital is a very important part of companies, and for that, companies need good strategy and planning. One of the tools is using knowledge management which functions to collect, store, and share employee knowledge and experience to increase collective employee knowledge, increase productivity, and preserve critical information.
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