The article presents the research results of the adaptation of the modern generation of university freshmen to study. We present the analysis of the socio-psychological characteristics of the modern generation of freshmen 2020. New requests and expectations of students to the educational process at the university, the transformation of competencies demanded by the economy form development vectors for universities, including the issues of ensuring the successful adaptation of the new incoming students. We considered important trends in the discussion of adaptation problems that are described in the publications of the scientific community. The balance between socio-psychological and educational adaptation is justified when the university works with freshmen of 2020. The key approaches in which may be as follows. The first is the development of an impression economy-a positive emotional background of what is happening. The second is a sense of importance and significance of the student's personality, psychological interaction. The third is creating a successful situation for everyone-a variety of proposals for finding areas of personal growth. The fourth is early immersion in social and professional networks. And the last is relevant educational and extracurricular digital content.