No abstract

Trust is an integral element of effective cooperation between economic entities, which is due to a reduction in transaction costs, time savings, an increase in the quality of products and services in building communication between potential partners. Of particular relevance is the lack of business confidence in universities. In this connection, on the basis of a literature analysis conducted by the authors, a methodology for assessing the level of business confidence in universities was developed. Based on the results of the assessment, criteria indicators and confidence indices are calculated, compared with target values. The main goal of the proposed methodology is a comprehensive assessment of the trust necessary for making managerial decisions by both the university and business.