This article examines the factors influencing the change in stock prices of companies in the energy industry on the example of the largest company PJSC RusHydro, which are both subjective and objective. Subjective factors were grouped according to the greatest influence on the change in the studied indicators. The analysis of objective factors is based on the correlation between them and securities quotes. The research aims to predict the stock price three steps ahead using a trend model. As a result of the analysis, conclusions were drawn about the qualitative and quantitative relationship and dependence of indicators, as well as about the activities of the energy holding in the modern period.