Rural tourism (agrotourism) in the world practice is a promising sector of the tourism industry, focused on the use of various resources of the rural area and its features to create a comprehensive tourist product. In Russia, such an understanding of agro-tourism has come in recent years, and the growing interest is confirmed by the interest not only of business representatives, but also of state authorities. The national project “Tourism and Hospitality Industry” will become an impetus for the development of domestic tourism and increase the competition of regions and territories in this area. The Orel region is fully involved in the development of agro-tourism. The region has a significant tourist and recreational potential for the development of rural (agricultural) tourism. The agro-industrial complex of the Orel region is the leading system-forming spheres of the region’s economy. Regional authorities actively support private businesses involved in the implementation of state programs in the field of rural tourism: “Development of investment and project activities in the Orel region” and “Development and support of small and medium-sized businesses in the Orel region”.

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The article raises one of the urgent problems of modern management related to the management of economic sustainability and its social development. The purpose of the research is to substantiate the prerequisites for the growth of life quality and its impact on the transactions and payments in the banking sector. The link between demand and supply of banking services contributes to the economic growth and sustainability of the country’s economic and social development. The recommendations are justified by scientific research in this field, analytical reports of the Russian Bank. The authors’ own point of view when substantiating the relationship between the life quality, demand and the state of banking services is based on the need for analysis and monitoring payments and adjustments to banking policy.

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