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At present, in the conditions of increased concreteness and dynamically developing economy, every economic agent, regardless of the structure of the organization and the type of ownership, must be in the mode of continuous self-improvement. In the context of market economy, a great number of new businesses appear every day, and in order to successfully enter the market and gain a foothold in it, the company’s management is obliged to develop its own features and unique image, which ultimately results in the company’s brand. The totality of these aspects of business can be called corporate values, without which it is impossible to achieve sustainable development of the enterprise.

The formation of a competent personnel policy is the crucial condition for the effective work of the organization’s staff. In this regard, it is necessary to analyze existing approaches to this issue and calculate the economic efficiency of the decisions taken.

The scientific article is devoted to the research analysis of modern trends and challenges in the labor market in Russia. The relevance of the problem is due to the fact that due to the Covid19 pandemic, there is a negative impact on the macroeconomic stability and sustainability of economic entities, due to which the dynamics of the demand of organizations for labor is gradually decreasing. The object of the research is the dynamics of the development of the labor market of the Russian economy. The subject is the labor market. Within the framework of the article, the degree of influence of the coronavirus pandemic and gender inequality on the current trends in the labor market in Russia is determined.

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