Рассматриваются современные подходы к созданию условий безопасной информационной медиасреды для организации детского чтения, а также культурные практики информационного поиска книги. Излагаются результаты исследования информационной культуры родителей, их умений ориентироваться в информации о детской книге в Интернете. Поднимается проблема медиабезопасностив сфере чтения книг, адресованных аудитории, не обладающей читательским опытом и сложившейся системой знаний о мире. В новых условиях открытого общества важно сохранение традиционных семейных ценностей и обеспечение психологической безопасности читателей.

In the conditions of rapidly developing information society in Russia, the problem of ensuring children’s media security is becoming more urgent. Low-quality children’s literature (media products) is sold, distributed on the Internet, is in public and family libraries. Russian children currently are not protected from the influence of content that can have a re-socializing effect and promote destructive behaviour models. When choosing an interesting and useful book, children may be influenced by suggestions that are destructive to the personality of young reader. The authors substantiate the expediency of introducing the concept of “media security of childrenʼs reading” into the theory and practice of reading activity, both in relation to books and media products in general. The authors propose to solve the problem of the potentially possible re-socializing impact of some works of modern childrenʼs literature (media products) through the introduction of socio-cultural projects within the framework of information and recommendation support. At the same time, such support should include the creation of recommendation information and library products posted on the official websites of childrenʼs libraries and their online communities in the media environment, as well as the organization of their provision to users.The paper presents the results of library and pedagogical experiment, during which the socio-cultural project was developed, realized and implemented in the Pushkin Central Municipal Library of Kirov and tested in the parent community of younger schoolchildren, aimed at including the media security model proposed by the authors in the information and recommendation support for childrenʼs reading. The results obtained of project implementation indicate the effectiveness of the developed socio-cultural project, which is able to prevent the negative impact of low-quality literature.

As part of the implementation of the “Strategy for the Development of the Information Society in the Russian Federation for 2017–2030”, an important task is to develop criteria for assessing the social effectiveness of electronic services in the field of culture– in particular, in librarianship. When organizing children’s reading, the leading role is played by information and recommendation support, which can increase the interest of children-readers in books and create conditions for a safe information media environment. The purpose of the study is to analyze the qualitative characteristics of the provision of recommendatory bibliographic information on the websites of children libraries. The evaluation of the quality of websites is based on universal criteria for optimal provision of elements necessary for informing readers. They are: the quality of content and its relevance, visual design of the site and providing feedback to users. The evaluation is supplemented by two unique criteria: “ensuring the information and psychological safety of children” and “communicative and speech qualities of the texts of book annotations”. The use of such a system in the analysis of online library services on the example of the Russian State Children’s Library and six regional and municipal children libraries has shown that, in general, information and advisory support in the field of children reading management successfully fulfills the task of forming a virtual library space. The main drawbacks of some websites identified are the risks associated with advertising banners and links to third-party resources containing information with the age limit “18+”