The transition to new formats of education interprets the need for us to search for new methods of managing educational organizations. In recent years, more and more attention has been paid to lean manufacturing as one of the most effective management methods. After all, it is the introduction of lean manufacturing that will allow us to form a management concept based on a constant striving to improve all processes occurring within educational institutions and eliminate all types of losses. Also, lean production involves the involvement of each employee in the optimization process and maximum focus on the end consumer, that is, applicants and their parents. One of the directions is the creation of a completely new model of university management - the model of “change management”. Change management is designed to help any educational institution find a way out of this situation, to promote the formulation and implementation of the set goals of a new level, which are designed to positively influence the emotional component of the team, which ensures the conditions for the breakthrough development of the university through digitalization of all aspects of activity for the transition to competitive educational and scientific - the research model.

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