Strontium hexaferrite is a material of choice due its various magnetic applications. Energy losses are a prominent issue in these magnetic materials. To lower these energy losses, we need to improve the resistivity by reducing eddy current losses. In this work nanoparticles of Gadolinium (Gd) doped Sr-hexaferrite (SrFe12-xGdxO19 x =0 .0, 0.1) have been synthesized by co-precipitation method. Structural analysis was done by using X-ray diffraction technique (XRD). It was found that the formation of single phase i.e. hexagonal structure has been achieved when the samples were sintered at 920°C for 20 minutes. AC electrical properties such as conductivity (𝜎ac), dielectric constant (ε′), dielectric loss (tanδ) and impedance (Z); real (Z') and imaginary (Z") parts have been studied as a function of frequency at room temperature. Aim of the work was to enhance the resistivity and was successfully achieved. Gd doped sample is proposed as an energy efficient material to be used in devices working at high frequencies.