There is consensus among media and communication scholars that a monumental shift is occurring in the media and communication habits of young people, and the communication culture within family, is in a swirl. On the one hand, new digital media has progressively become a part of life in the urban cities and remote towns of India, governing the interactions of people, on the other, social media that developed as an off shoot of new digital media quickly became a big source of connectivity among the people, as across the globe. India has a special place on the social networking sites map owing to large numbers of its young users 3. The usage of social networking sites amongst teenagers and college going students greatly increased with extensive influence on the youth in numerous ways, particularly as the new platform has scope to impact their interpersonal relationships. This triggered a debate on the impact of the new media on the activities, social relationships, and worldviews of the younger generations, and on values, attitudes, and patterns of social behavior, in the family context. The scope of enquiry of the present study is focused around two primary questions, i.e., 1) How is family communication influenced using new media (inclusive of social media? 2) Is family losing its place of importance in youngsters' lives? 1 National Capital Region that includes 4 additional cities surrounding New Delhi, namely, Noida, Gurugram, Faridabad and Ghaziabad.