There are various online media platforms available today and include Facebook, LinkedIn, YouTube, StumbleUpon, Digg, Reddit, Del.icio.us, Pinterest, Tumbler and Google+, to name a few. Such platforms are exploited by individuals as well as masses for different purposes ranging from communicating with relatives and friends to using them for online marketing. With the proliferation of such online media platforms, the world has converged and the effect of the virality of such platforms on general society is tremendous. The current paper presents an analytical review of related literature and on the sidelines also aims at identifying the parameters responsible for influencing the usage and popularity of such platforms. The factors responsible for the selection of a specific platform as well as the stages, effects and growth of news-items leading them to become viral have also been studied.

Various posts on social media contain number of spam comments which are counterproductive. Such comments may include advertisements, abusing words or pointless arguments. Current paper presents the findings on such comments and provides the frequency of unique words after stop words filtration. Total 10 Facebook links were evaluated for spam words identification. These 10 links contained a total 13,100 comments among which 2,404 spam comments were detected. Total Spam words from Spam comments were 18,505 including Stop words and Duplicates while total unique spam words were 12,266. It has been found that the words "recharge", "best", "like", "free" and "god" are the most probable spam words in the spam comments in profiles of celebrities on Facebook.