Organizational culture is the subject that recently enter to knowledge of management and the realm of organizational behavior. The population of sociologists ,psychologists and even economists, pay special attention to this new and important topics in management and to identify the role and the importance of it it makes a lot of research and theory and make it in resolving issues and problems to management.The study for organizational culture and reviews of thier trends to the rational /intuitive approachesin six City (Kermanshah, Tabriz, Yazd, Zahedan, Sari ,Mashhad). this study is a type of descriptive-survey. The questionnaire was used to collect information in a letter is Hofstede standard questionnaire and the other questionnaire based on barco and Snyder theory. This questionnaire(questionnaire based on barco and Snyder theory),measure trend of organizations people that they have studied with one of the socialists trends. Reliability and Validity are based on the scientific and they are accepted with this method. Reliability are confirmed in Kerman shah,%882,in Tabriz is %893.yazd is %825.Sari is %731.zahedan is %732 and mashhad is %798. the results of this study indicate that the city of Tabriz on the collectivism and be Mannish has the highest rating. Kerman shah has the highest score on the properties of power distance and Yazd has the highest rating in the case of variable in the ambiguity. Tabriz also has the most rational approach Sari tend to have the lowest tendency.
Customer satisfaction is one of the key elements of the Bank's investment in e-commerce is creating competitive advantage and the profitability of the banks provide. The purpose of this paper is to introduce and investigate the variables that can create customer satisfaction in ebanking. These variables include: service quality, trust, assurance, empathy, tangibles, customer value, responsiveness. To test the hypotheses, a questionnaire of 32 questions designed that is valued 0 to 100 and distributed among the population (Melat bank), the total 351 patients of the main branches of clients who have had experience using the online system. The method used in this research is descriptive survey. The path analysis method was used to test the hypotheses, and the AMOS software is used for statistical analysis of data. The results of the study show the significant impact of variables on Customer satisfaction, however, the Customer Value and Trust has had the greatest impact on Satisfaction among them.
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