This study aims to determine the extent of tourist satisfaction in using the services of the Great Aceh Lamtanjong Deer Park, analytical equipment used is multiple linear regression with reliability testing and validity tests, so far the results of the study indicate that all independent variables have a positive effect on consumer satisfaction, from the results of the regression coefficient the physical evidence factor becomes the biggest factor affecting tourist satisfaction in the Lamtanjong Aceh Besar Deer Park, then responsiveness is the lowest factor affecting consumer satisfaction. Keywords: satisfaction, tourists, service users

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This article explores several characteristics, such as price and taste, to influence the behavior of coffee drinkers in Banda Aceh City, Indonesia. Using standard multiple regression analysis, it turns out that coffee taste affects coffee drinkers' behavior. On the other hand, the price of coffee drinks does not affect the behavior of coffee drinkers. This study shows that the taste of coffee is more important for coffee customers to decide to drink coffee. Further research is suggested by increasing the number of samples and expanding the study area. An in-depth discussion is highly recommended for debate and practical and theoretical consequences for further study.