The article investigates the problems of Ukraine's integration under globalization conditions, namely, the reasons for negative tendencies in the economic development of the country and its international competitiveness. The authors suggest some steps to introduce European norms, values and living standards in our country.

named after O.O. Bohomolets, Kyiv, Ukraine MANAGEMENT OF THE DEVELOPMENT OF A MODERN ENTERPRISE: PRINCIPLES OF ANTI-CRISIS MANAGEMENT STRATEGY IN MODERN CONDITIONS У статті запропоновані принципи фінансового менеджменту спрямовані на антикризове управління (реалізації стратегії антикризового розвитку): відповідності обраної стратегії параметрам внутрішнього і зовнішнього середовища; відповідності організаційної структури параметрам внутрішнього і зовнішнього середовища; оптимальної структури майна і зобов'язань; оптимального співвідношення доходів та витрат; оптимального співвідношення надходження і відтоків грошових коштів. Доведено, що антикризова стратегія може бути придатною лише для окремого підприємства, і що не існує універсального стратегічного антикризового управління. Доведено, що кожне підприємство на ринку має власні особливості структури управління, фінансовий механізм забезпечення, тому процес формування стратегії індивідуальний і залежить від позиції підприємства на ринку, динаміки його розвитку та потенціалу, поведінки конкурентів, характеристик

The article deals with problems of anti-crisis management of enterprises and ways of settling the problem of transforming crises and re-establishing solvency of bankrupt enterprises and creating the system of rehabilitation during crises. The authors substantiated a complex of effective managerial, economic and communication measures, determined methodological approaches to the formation of a system of rehabilitation and transformation of an enterprise into a profitable one.

In the article there is the necessity of strategic management as a new conception of management in the conditions of environment unstable and dynamic is established, the aspects of strategic management theoretical and methodological are considered as a new perspective direction to the management in the conditions of unstable external environment. The article provides theoretical and methodological recommendations for the development of a model of a strategic management system for an enterprise, its resources and a design algorithm in different periods in an unstable market environment. Nowadays, it is of primary importance to develop innovative technological processes that could provide the foundation for waste-free green production with high engineering and economic indices and integrated resource use.

The purpose of the article is to study the evolution of globalization of the world economy, estimate the consequences of strengthening the regional orientation as a result of slowbalization (slowing down the growth rate of the economy) and substantiate the measures to mitigate the consequences. As a result of the study, the stages of globalization are distinguished on the basis of world indices of open trade, which are: industrialization, interwar period, post-war period, liberalization and slowbalization. The dynamics of the worldwide GDP growth rate is studied and the onset of slowing down (or slowbalization) of the world economic system is substantiated. The problems of globalization are defined and factors of development of slowbalization are outlined. The peculiarities of the transformation of the global space are distinguished and it is substantiated that slowbalization can lead to strengthening of regional ties within economic systems. An analysis of regional slowbalization of economic systems was carried out, a detailing of de-globalization in China, Europe and Central Asia was considered, the impact of slowbalization on the economic development of the regions of Ukraine was determined. It is substantiated that the growth of socio-economic inequality of regions, which directly affects the level of socio-political stability, acts as a limiter of economic growth. It is determined that the State investments for the implementation of large-scale projects in Ukraine will ensure the development of the national economic system in harsh conditions of slowbalization. It is noted that in order to mitigate the negative consequences of slowbalization in order to develop economic systems, it is necessary to ensure consolidation of all sectors of the economy with a simultaneous focus on the specialization of the economic system. Prospects for further research in this direction are to define the priority intraregional flows in Ukraine in the context of slowbalization and to develop appropriate industrial and investment policies for the development of regions in order to their further economic development.