Introduction. Modern Ukrainian enterprises operate in conditions of uncertainty and risk which could develop in unpredictable way. Currently the critical situation for Ukrainian economy is determined by the spread of pandemic of coronavirus infection COVID-19, which has acquired a global nature. Under the circumstances which has brought the pandemic, many Ukrainian enterprises approached the verge of bankruptcy due to the absence of management mechanism, which main objective is ensuring of economic resilience and maximum management efficiency and creating ability for prospective growth of their potential under the circumstances of force majeure. The objective of this paper is to study an influence of pandemic of coronavirus infection COVID-19 on economic resilience of Ukrainian enterprises with defining of negative and positive aspects for creation of a background which would enable a development of Ukrainian business in the future. Results. The global spread of coronavirus infection COVID-19 contributed to risk of recession in the world economy, index of world GDP growth for 2019 equals 2.9%, while the predicted values display its reduction by 3% for 2020, and by 5.8% in 2021. The GDP growth for Ukraine in 2019 equals 3.2%, its reduction in 2020 will make 7.7% and reduction predicted for 2021 makes 3.6%. The number of unemployed has increased in 2020 by 48% compared to the same period of 2019, and according to the forecasts of National Bank of Ukraine in ІІІ quarter of 2020 the rate of unemployment will grow by 12% compared to І quarter of the year. The arrears in wage equal USD 112.7 million. The state budget income deficit equals 29.6%, and specifically customs revenue has decreased by 32.2%. The fiscal revenue for May 2020 displays a slippage by 8.5% compared to May 2019. Currently one third of Ukrainian enterprises lost about 50-75% of their revenue. Most of enterprises of Ukraine show a remarkable growth of accounts receivable, and 7% of enterprises came to a near halt. It means that a new crisis will only make the make larger a rupture between Ukraine and developed countries both in aspect of competitiveness of economy and in that life quality. With regard to necessity of resumption of the operation of enterprises and ensuring their economic resilience almost all countries in the world, which were affected by the pandemic, take certain measures for resuscitation. The major part of the affected countries of the world, including Ukraine, showed their unpreparedness to face the challenges like a pandemic of coronavirus infection. The hard circumstances that Ukrainian entrepreneurs have got in were resulted not only from external political and economic factors, but were determined by the instruments of internal policy of Ukraine, what has led to reduction of business activity, reduction in public consumption and unemployment growth, which factors eventually undermine the mechanism of reproduction in national economy. Another factor which influences Ukrainian economy in a deleterious way is a reduction in global demand, which contributes to a decline in export capabilities of the country. Almost every economic sector of Ukraine sustained major losses, which have significantly influenced the general state of state economy. Only in case of fulfillment by Cabinet of Ministers and National Bank of Ukraine of economically justified efficient anti-crisis program the state has chance to survive the crisis with damages lower than other countries will have. Despite the deleterious effect that coronavirus exercises on Ukrainian economy, there are also some positive aspects of this situation, and the main of them is gaining experience, which would be able to help in the future while managing the country’s own economic resilience to take into account an option functioning in critical circumstances of global extent. Conclusions. The main problem of Ukrainian business nowadays is the poor knowledge of strategies of enterprise functioning in conditions of force majeure of global extent. The key aspects of efficient anti-crisis program on ensuring of economic resilience of Ukrainian enterprises must include risk assessment, development of well-defined business plan, increasing adaptivity to threats which occur under conditions of continuous business processes and constant iteration and business renewal, which has to face any challenge both on national and global level.

The article identifies the need for timely and objective assessment of the impact (risks) of the external environment of the telecommunications company in order to make strategic management decisions to ensure its proper economic stability. An integrated indicator for assessing the degree of impact of external risks of a telecommunications enterprise on the level of its economic stability is proposed. Interpretation of the level of impact of external risks of the telecommunications company on its economic stability is proposed to be based on the Harrington scale. The method of macro-environmental assessment is used – PEST-analysis, which is carried out using the expert method. The experts were tasked to assess the level of impact and probability of various environmental risks on the telecommunications company. In the process of assessing the impact of socio-political, economic, scientific, technological and socio-demographic environment on the level of economic stability of the telecommunications company to determine the probability of their occurrence, the overall integrated indicator of environmental risk assessment of the telecommunications company. It is established that the risks of the external environment have a significant impact on the economic stability of the telecommunications company, the level of impact on the verge of high and risky. It is determined that the crisis situation, which has developed not only in Ukraine but also around the world due to the spread of coronavirus infection COVID-19, strongly hinders the development of the national economy, despite the fact that relative investment activity, opportunities for issuance legal capacity of current legislation. Currently, there are negative effects of risks and uncertainties on the level of economic stability of all domestic enterprises, including telecommunications, due to deteriorating political conditions, as the existence of objective economic laws is possible only in conditions of political stability. Prospects for further research are to substantiate the concept of strategic management of economic stability of a telecommunications company that operates in today's crisis.

The article discusses according to the classical approach, businesses have freedom of economic relations. There is free competition, the market's ability to self-regulate. It also follows from the classical approach that the economic stability of the enterprise depends only on itself, that it is self-regulating and does not need to develop measures to ensure it. The need for the introduction of strategic management of economic stability of the enterprise is eliminated, which necessitates research in the direction of forming neo-institutional principles of forming the concept of strategic management of economic stability of the enterprise, including telecommunications. Generalizations about the essence of the basic tenets of neo-institutional theory are as follows: the company has economic independence, the negative consequences of risk and uncertainty close to the loss of economic stability are possible if the transaction costs increase, there is a conflict between the company and its founder (owner). issues related to the formation and regulation of capital structure, the presence of certain defects in contractual relations. Issues related to economic sustainability management are not being studied. Formation and provision of economic stability of the telecommunication enterprise which carries out the economic activity in the conditions of risks and uncertainty is possible on the basis of realization of introduction of certain mechanisms. The concept of strategic management of economic stability of telecommunications enterprises is formed by the need to address three problematic aspects: low profitability of telecommunications enterprises with a small resource potential; lack of stable growth of telecommunications enterprises; gradual loss of investment attractiveness by telecommunications enterprises. These problematic aspects necessitate the application of a certain methodological approach to the development of the concept of strategic management of economic stability of the telecommunications enterprise on the basis of the provisions of positive economic science.

The paper substantiates, that the digital transformations taking place in Ukraine and the world require analysis from the point of view of forming a system of indicators that would reflect not only technological, but also socio-economic transformations. It is proven that the existing assessment systems do not fully characterize both the specified digital transformations and the specifics of these transformations for each individual country. A number of shortcomings and problematic aspects inherent in the existing assessment systems are presented. In particular, it was determined that the general nature of the existing assessment systems does not take into account local features and existing prerequisites for the development of digital technologies in countries. This results in the countries being on a relatively uneven playing field in terms of analysis. In addition, there is a significant problem with the imperfection and incompleteness of the information currently used for analysis, disregarding and losing the chain from data provided by enterprises to international analytical agencies. It is proposed to resort to an approach that is not based on ascertaining the quantitative values of certain indicators, and on the dynamics of certain indicators in relation to the dynamics of accompanying indicators, that is, to form interdependent pairs of indicators, the assessment of which can be carried out using the method of expert evaluations. Thus, it is appropriate to determine the dynamics of indicators of the level of digitalization with the trends of macroeconomic indicators of the country, in particular, the level of inflation, GDP per capita, etc., which will make it possible to establish the degree of influence of the economic situation on the trends and level of digital transformations of the economy and society. In further research, it is planned to form a number of paired interrelated indicators that are more capable of assessing the level of digital transformations of the economy and society at the current stage.

Ю. В. Терешко, к. е. н., доцент кафедри економіки та цифрового бізнесу, Державний університет інтелектуальних технологій і зв'язку Т. М. Тардаскіна, к. е. н., доцент кафедри маркетингу, менеджменту, публічного управління та адміністрування, Державний університет інтелектуальних технологій і зв'язку Г. В. Толкачова, к. е. н., доцент кафедри Економіки та цифрового бізнесу, Державний університет інтелектуальних технологій і зв'язку Н. В. Банкет, викладач, Державний університет інтелектуальних технологій і зв'язку ОЦІНКА ЕКОНОМІЧНОЇ ДОЦІЛЬНОСТІ РОЗВИТКУ ВІТЧИЗНЯНОЇ МЕРЕЖІ СУПУТНИКОВОГО ЗВ'ЯЗКУ НА БАЗІ STARLINK As a result of the massive rocket attacks by Ukraine, which Russia has once again carried out, as well as the associated energy cuts in the country's scale, virtually all the country's localities are currently experiencing problems with the Internet. In many locations, the infrastructure has been destroyed as a result of fighting. The outlined situation is creating significant problems in the economy, considering that by the time of military actions in the country there was a large and constantly increased Internet sector, rather than developed electronic business and electronic commerce. In addition, a system-wide multi-level structure was functioning, with a stable relationship between economic entities through the Internet. Starling terminals are currently helping to restore and maintain communications for business entities in some regions. Therefore, the research is oriented on the estimation of economic expediency of the development of a domestic satellite communication network on the base of terminals Starlink. The authors drew attention that taking into account the newest character of the project Starling Ukraine, there is a question as to the