Technological progress, having reached the digital level of its development, has set before society the tasks of digital transformation of the entire structure of social and economic life. In particular, this also applies to the reengineering of the public administration system.The impact of digitalization on public authorities is reflected in changing the way of acting and communicating with citizens in order to achieve the integration of civil society institutions and government. In Ukraine, as in the rest of the world, important steps are being taken in this direction. However, there is clearly a long way to go in digital adoption as many public sector organizations continue to use legacy legacy systems and technologies that need to be replaced. Taking this into account, the purpose of the study is to determine the main promising areas of digital transformation in public administration based on the study of documents and a comparative analysis of world experience.Among the areas of digital transformation of public administration, the most promising are identified as: the development of digital competencies of public officials, digitalization of territorial communities, digital transformation of municipal government, development of digital interaction between government and business, the introduction of digital technologies into the electoral system. These directions are analyzed taking into account the world experience and the prospects for their formation in Ukraine are outlined.In conclusion, it is noted that the transfer of world standards to national soil will be mediated by local characteristics, but the attempts in this direction will contribute to digital transformations of society and increase the efficiency of public administration. Further developments and research in this area are promising in all spheres of economic and public life, without exception, but it is digitalization in the field of public administration that will either give an impetus to the country's further progress, or become a brake on this movement.