The article analyzes the relationship of solving environmental problems with the dynamics of demographic processes in industrialized regions. The attention is focused on the fact that social policy, development of social infrastructure, as well as its relevance depends on the demographic processes taking place at the regional level. Especially important to improve the legal framework for the development and disclosure of human potential, regional investment attractiveness, which will ultimately contribute to the stabilization of the demographic and socio-cultural situation both at the professional and daily levels. In this regard, attention is drawn to the fact that the disclosure of labor potential is impossible without taking into account the interests of the business community in educational technologies, in which, in the regional labor market, not only specialists with a narrow set of practical skills, but also with a wide range of fundamental training are in demand. The purpose of the development of the dominant regional segment of large business (coal companies, holdings, etc.) is the introduction of new technics, improvement of technologies, etc. in the field of mining and processing of minerals to level of competitive, environmentally «clean» product not only for foreign markets, but also for domestic consumers. The economic niche of small and medium-sized businesses are enterprises of social and infrastructure sectors of the economy. Related to this are issues of staffing, social and socio-cultural problems in the industrial development of the regions.

The paper explores the existing framework of interaction between representatives of different subcultures in the modern media space. It is emphasized that a significant impact on these processes, according to the authors, has not only the everyday socio-cultural environment, but also the legal field in which there are communicative processes. Communication links between subcultures allow us to trace the degree of mutual influence and interaction of representatives of different ethnic groups, nationalities, state entities, changes in language and its meanings, as well as the technological development of communication itself in the era of post-literacy and "niche" functioning of modern media. It is emphasized that the socio-cultural aspect allows assessing the degree of demand and transformation of cultural stereotypes in the process of interaction of state culture with various subcultural formations. The existing social tension between us is formed in the process of accumulation of negative and / or positive factors and finds its vivid expression in the media sphere and splashes out into the social space in the cultural form (music, art culture, etc.) and in form of mass protests in the framework of the implementation of "subcultural capital" against the dominant stereotypes, imposed by society. Modern communication technologies (Internet, social networks, mobile phone, etc.) have opened not only new spheres of interaction between people, but also constantly confront society with the emergence of social risks, the origins of which are revealed in the potential conflict of meeting the interests and needs of representatives of different subcultures.