The article is devoted to the problem of increasing the efficiency of using energy resources of enterprises of the pulp and paper industry in Ukraine. It has been determined that the pulp and paper industry belongs to energy-intensive types of economic activity. Based on the results of the correlation and regression analysis, a connection was revealed and an economic and mathematical model was formed of the dependence of energy costs for the production of 1 ton of paper on the productivity of paper machines, equipment wear and the volume of investments in energy saving measures. Application of the proposed model will improve information support for the analysis of the effectiveness of energy saving measures, forecasting energy costs and strategic energy management in general. It was carried out at pulp and paper mills, the main obstacles to replacing fossil fuels with biomass in heat production were identified. This made it possible to develop a scientific and organizational model for the energy modernization of enterprises in the pulp and paper industry. It includes financial, organizational, environmental, regulatory, technological, scientific and educational tools. Their application at management will help improve the infrastructure of enterprises in terms of the use of renewable energy resources.

The article focuses on identifying priority areas for greening and sustainable development for OECD countries and Ukraine. They aim to achieve overall progress in the interaction between the economy and the environment. Additionally, the aim is to create prerequisites for encouraging innovation and investment to find new sources of economic growth that are compatible with ecosystems that are capable of recovering from damage. It has been demonstrated that although the global goals of greening economies are relevant for all countries, they must be tailored to the regional and national specificities, as well as each country’s level of economic development. The study used general qualitative and quantitative methods of economic research, including systematic, comparative analysis, methods of logical and statistical analysis, and index method, among others. The applied theoretical and methodological approach allowed us to identify general trends in the development of environmental factors in the OECD countries and Ukraine and their impact on economic growth. Specifically, the study analyzes the current state of affairs and perspectives for greening and sustainable development based on a comprehensive assessment of the level of greening in these economies and the relationship between the internal ecological environment – assessed using the indicators of “green growth” – and their economic development. The article also justifies priorities for greening and sustainable development and suggests practical measures for their implementation. They can serve as a basis for developing a policy of effective environmental management and elaborating a national system of environmentally friendly management and administration.

The state and features of small business development in Ukraine are studied in the context of ensuring the postulates of sustainable development. Positive and negative trends and changes are revealed, prospects of the development of business structures are defined in terms of sustainable development. Assessing the concentration of entrepreneurial activity in the regions of Ukraine, we note the presence of certain fluctuations in the dynamics and interregional differences in the density of economic entities per 10 thousand population. Based on the analysis of the entrepreneurial  activity in the regions of Ukraine, it is established that despite the insufficient level of small business development, its influence on the economic development of the regions is growing. This is confirmed by the calculated coefficient of the impact of revenues from small businesses to the local budget on GRP, the importance of which is growing in all regions. The calculation of the ratio of personnel costs in the field of small business to personnel costs in all enterprises shows its tendency to decrease in most regions, which is explained by an increase in business shadowing rather than lower wages and a reduced number of employees in these enterprises. It is proved that the development of entrepreneurship solves not only economic but also social issues. It is an effective means of restructuring, enhancing innovation, overcoming imbalances in certain market segments, creating new jobs and reducing unemployment. Stimulating the development of an entrepreneurial activity, supporting small business and creating conditions for economic management are among the primary tasks of the state's economic policy.

The purpose of the paper is to substantiate the necessity for eco-innovation supporting and provide the scientific and practical recommendations for improving eco-innovation public and private financing in the globalizing conditions of sustainable development. Methodology. In the paper, eco-innovations are considered as new technologies, new ways of organizing production and social programs that ensure the movement of society in line with the principles of the theory of sustainable development and the interaction between economic development and environmental preservation, to a greater extent due to the production of additional interrelated internal and external effects.The survey is based on the modern methods of scientific research, in particular, general and special methods of analysis of economic phenomena and processes: historical-logical method; comparative analysis; structural-comparative and graphic analysis; structural-factor analysis (to analyze the impact of environmental factors on economic development and determine the relationship between environmental indices, individual factors and GDP growth rates); correlation-regression analysis (to model the impact of environmental factors on the economic development of the world); scenario approach (to substantiate the priority areas of development of greening of the global economic space); methods of logical analysis, abstract and cognitive modeling. The results of the survey showed that along with the existing problems, there is significant potential for green financing scaling up. The study identified problems that limit the development of eco-innovation financing, which include both problems typical for “green” projects (for example, the lack of a clear definition of the term “green”), and problems typical for the financial sector as a whole (for example, underdeveloped capital markets or discrepancy in financing terms). Scientific and practical recommendations for capital attraction stimulating and the development of eco-innovation financing in the context of world economy sustainable development are proposed. It is substantiated that the main condition for the mobilization of “green” investments from the private sector is a combination of public funding, regulation and participation of private market actors in an effective public-private partnership. Practical implications. The analysis of the peculiarities of the eco-innovation financing allows to determine the impact of public financial instruments on the acceleration and increase of the effect from private financing for “green” investment. The main advantages of introducing and tracking eco-innovations in the global economic system are identified. The conclusion is made about the positive impact of the use of environmental and energy efficient technologies on the level of economic development, investment attractiveness and competitiveness of the country. Value/originality. The provided theoretical bases and practical recommendations consider current trends and conditions for sustainable development of the developed and developing countries economies, may be used by the governments of countries to develop policies towards effective environmental natural resources use and formate an environmental management system in the global economic development greening process, and are the basis for the formation of an ecological and economic model of the country’s development.

The article analyzes the structure of energy resources, as a result of which the reasons for their irrational use in the Ukrainian economy are revealed. It has been established that during 2014-2018 there was a decrease in demand for traditional types of fuel and energy resources (FER), except for coal. The components of the process of supply and consumption of fuel and energy resources have been formed and detailed, and an integrated approach to their rational use has been developed, which will reduce the loss of energy resources and increase their efficiency. The author's approach is used in the form of visualized schemes for organizing the process of the rational use of energy resources, which will contribute to the implementation of an effective energy saving policy of the state, ensuring the competitive advantages of domestic enterprises, increasing their competitiveness, improving the economic and energy security of Ukraine. The expediency of constructing deterministic economic models for providing the Ukrainian economy according to different (adaptive and multiplicative) convolutions was substantiated and proved, on the basis of which a forecast and assessment of the energy independence of the Ukrainian economy until 2035, taking into account fuel and energy resources, was proposed. Based on the calculations, it was established that the state of energy independence of Ukraine is insufficient.