The future success of companies directly depends on their innovative activity, research and development of newly technologies. The article examines global technological trends by comparing the number of patent applications in different fields and the degree of development of prominent business areas. These areas are also identified by the highest-ranking positions of the companies in the annual research of innovation in the world. The study highlights the most patentable technological fields, as well as those with the highest average growth of this indicator. The emphasis is made on the regional context of technology patenting and the most active companies in patenting.

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The chapter is devoted to consideration of the evolution and stages of digital changes in organizations. The inevitability of digital transformations has been established in order to preserve competitiveness and maintain market positions of modern companies. Key areas in the organization undergoing digital transformation are identified, such as business model, business processes, corporate culture and domain. The challenges that arise before the organization in the case of digital transformation are analyzed. And significant results from the implementation of digital transformations, which the company will have in case of successful implementation of changes, are also determined. The most influential modern digital trends, the weight of which will be significant in the implementation of digital changes, have been studied.

The globalized world predetermines the digital development path of countries. Maintaining and strengthening the competitive advantages of national economies depend to a large extent on opportunities for digitalization-based transformation. A significant number of leading world studies explain the priorities, benefits and risks of the digital evolution of countries, the peculiarities of the formation and development of digital business in various fields. It is also important to determine the success factors of digital transformation processes. Successful examples of digitalization of the world's economies are based on strengthening the institutional environment, encouraging investment in digital enterprises, funding digital research and development, training IT professionals and using digital applications to create jobs, implementing measures to eliminate gender, ethnic and geographical inequalities in access to digital tools. Leading scientists and consultants have studied that the digitalization of the economy is mainly formed through the successful experience of digital transformations of companies. It depends on the ability of organizations to overcome the challenges of adapting business models to digital realities, digital upgrading of business processes and company culture, as well as further digital development of organizations in a competitive environment.

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