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It is investigated features of the demand for meat and meat products of Kharkiv residents. It is carried out market segmentation and it is highlighted priority target audiences of meat and meat products buyers on the ground of the developed methodical approach. It is determined specific characteristics of selected market segments regarding their needs and characteristics of consumer behaviour.

Marketynhovi komunikatsii promyslovykh pidpryiemstv v umo vakh informatsiinoi ekonomiky [Marketing communications of industrial enterprises in the conditions of information economy]. Kyiv: Znannia, 2011. Orlov, P. A. "Vazhneyshiye faktory masshtabnogo povysheniya sotsialnoy otvetstvennosti subektov khozyaystvovaniya i ikh marketinga dlya effektivnogo sotsialno-ekonomicheskogo razvitiya stran" [The most important factors of a large-scale increase in the social responsibility of business entities and their marketing for the effective socioeconomic development of countries].

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