Strengthening the role of the culture industry in modern economy makes it relevant to developing scientific and methodological approaches to the organization of its financial support. Among the mechanisms of culture industry financing there are the mechanisms of public-private partnership. The purpose of this study is to identify the prerequisites for the use of public-private partnership and the definition of effective forms of its organization in the field of culture, taking into account the experience of developed countries. The article discusses the main models of financing culture, measures on state support of the development of culture and creativity, and the mechanisms of public-private partnership in the implementation of innovative projects in the field of culture. The study identifies the most applicable forms of publicprivate partnership such as life-cycle contracts. By effectively distributing risks between the customer and the contractor, covering the entire life cycle contracts of a cultural object, combining design, construction and operation into a single complex, they allow to optimize the costs of the creation and operation of cultural objects. The development of publicprivate partnership projects is a real prerequisite for the growth of investment and social attractiveness of the cultural industry and for strengthening the competitiveness of national economies.

The article presents the methodology of realization of the public-private partnership mechanism in cultural industry, balanced in terms of the correlation between risks and responsibility. This mechanism will allow to reduce costs, ensure investment and lower the risk level in the industry of culture, thus determining its attractiveness and competitiveness. The objective of the article consists in elaborating the instruments of public-private partnership in cultural industries, which can take legal, organizational and financial forms, having as models methodological, organizational, resource, legislative and motivational support. The directions of the use of public-private partnership are quite multilateral: they include government and political support, organizational-economic and investment-financial conditions, legislative basis and staffing. We have used the methodology of mathematical-economic modeling extended by the functional analysis of the cultural industry in the Russian Federation. The statistical method of the time series analysis of the cultural industry's official rates in 2005-2017 in different countries that has been applied in the research shows the trends from double-digit growth to double-digit fall. The calculation of the criteria weight of public-private partnership is conducted using both the method of expert evaluation and the formal method of determining weighting coefficients. The most efficient method in the theory of expert evaluation has proved to be the ranking and scoring method. Applying the scoring methods, experts evaluate the importance of a separate criterion on the scale from 0 to 10. Formal methods of determining weighting coefficients assess the importance of separate criterion with the help of coefficients. We have managed to work out the support measures for each life cycle of the development of cultural and creative industry, and namely: financial measuresguarantee schemes and other financial and credit mechanisms, accessibility of seed and venture capital etc.; productional measures; market measures; administrative and political measures; supporting measures. The state as a part to the partnership agreement of publicprivate partnership can assume the functions of risk insurance by means of providing guarantees on state credits or subventions at different levels, export credit insurance and counter-guarantees. This mechanism will allow to reduce the costs, ensure investment and lower the risk level of cultural industries, thus determining attractiveness and competitivity of the cultural sphere. We state the fact that the use of the technologies of financing the cultural and creative industry approved by the EU will allow to create the mechanism of support based on the organizational, behavioral and technical interconnections in Russia as well. Apart from direct effectiveness, the influence of culture on economic efficiency also has an indirect impact revealed in supporting the values common for customer groups which define the ways of involvement of the members of a group...

The use of natural science research methods in the form of cluster analysis in the field of humanities on the example of the education system of culture and art gives an innovative direction to the development of the entire field of culture. The main significance of this development has an applied character, what contributes to the forming of the innovative potential of the territory and the attractiveness of the region. As a result of the proposed research, a method of cluster analysis of the education system of culture and art is developed, an algorithm for implementing the cognitive-hermeneutical methodology of teaching and approving the principles of self-development of students, as well as the realization of the role of globalization processes are proposed. The method of factor analysis in the application for the cultural sphere was tested. Recommendations, key indicators and author’s methods of development of the higher education system of culture and art are formed, taking into account the specifics of music education.

This article discusses the theoretical Genesis of the concept of innovative economy of culture and creativity, analyzes the main tools to describe and measure its economic activity. The dynamics of the volume of world exports and imports of the culture and creativity industry reached 4.9 trillion dollars in 2016, accounted for the third of the value of commodity exports. In recent decades, about 70 percent of the GDP of developed countries is produced in the services sector, with growth rates of this sector (up to 16 percent per year) much higher than the growth rate of trade (7 percent per year). Trends in the modern development of society-globalization, post-industrialization, transnationalization, softization, information and innovation affect the economy and society, provide a quantitative and qualitative impact on the relationship between their sectors and industries, act as new and significant factors of economic development, and support the competitiveness of countries in the modern economy. The process of deindustrialization and economic growth, which has begun, is mainly focused on the development of the service sector, which has begun to progress faster than industry in all countries. As a result of these processes, the service sector has taken a leading position in economically developed countries. Currently, the underdevelopment of organizational and economic forms and insufficient development of mechanisms to support and strategic development of the cultural industry hinders the development of this sphere, and the structure of sources of investment of socio-cultural projects of the Russian Federation reveals the imbalance between the public and private sectors and the asymmetry between the needs and funding opportunities of these projects. Keywords-culture and creativity industry; global experience in the development of creative industry; management impact; mechanisms of support and strategic development of the culture industryI.

The article implements the main tasks: development ranking of the regions in the sphere of the cultural industry and Russian regions rating creation to estimate the degree of integration and effectiveness of the cultural industry development in every region; developing of new estimates of the activities of the cultural industry and mathematical instruments for evaluating its comparative effectiveness (index number creating); developing of criteria, integrated indices, instruments, indices and application algorithm; development of a regional classification methodology, creation of a development ranking map of Russian regions in the sphere of the cultural industry and Russian regions rating creation. To evaluate the index of effectiveness, an undirected variable-scale model is proposed, which allows both a reduction in inputs and an increase in outputs for an ineffective DMU to achieve an efficient frontier. It is proposed to use a method based on information entropy to construct an aggregated index. Evaluation criteria were chosen in such a way as to comprehensively reflect the resources available to cultural institutions and to characterize the targeted results of activities according to their structural characteristics, to have comparable quantitative values, to be available in official sources. As a part of the proposed approach, the regional assessment of the cultural industry at the first level is carried out in three directions (theaters, museums, concert organizations and independent groups). The data for 78 regions of the Russian Federation were normalized and brought to a unified scale. As a result of obtaining a numeric evaluation of the integrated index of the effectiveness of the cultural industry, it is possible to classify Russian regions by allocating several groups. The task of visualization of the obtained results is solved by constructing a map of Russian regions ranking in terms of cultural institutions effectiveness. The author's method can be used by regional authorities in evaluating and planning the socio-economic development of the region and the development of the regional economy as well as in making managerial decisions in the sphere of cultural management.