Digitalization of marketing forms preconditions for personalization and individualization of advertising promotion of goods (works, services). Databases about consumer preferences and market situation are at the disposal of major international corporations, which makes it difficult for advertisers and admen. It is envisaged that the development of technologies of the Internet of Things (IoT) and 6G cellular communication should change the situation in the field of processing and using information for accounting, management and marketing purposes. The purpose of the scientific research lies in optimization of accounting and international marketing in terms of determining income, expenses and, accordingly, profits from the lease of commercial and advertising space in all international participants of lease relations on the basis of information generated by innovative technologies of the Internet of Things and cellular communication of the sixth communication generation. In particular, the method of using technologies of the Internet of Things and 6G cellular networks was developed for obtaining information about the movement of visitors of commercial establishments and their consumer preferences. The procedure for recognition and accounting of all market participants’ income, expenses and, accordingly, financial results from the lease of commercial and advertising space has been developed, including operators of commercial establishments, advertisers, admen, and leasers. The organization of accounting the lease of commercial and advertising areas as part of international economic activity of enterprises has been optimized by providing international access to information and software and technical resources of the Internet of Things and cellular communication. Management decisions have been made as a reaction to information from a database about visiting commercial establishments. Based on the authors’ proposals, the order of circulation of accounting and management information and funds from buyers to operators of trade networks, trade establishments, advertising agencies and, finally, producers of goods (works, services) are proposed through the systems of international information relations that form a closed cycle of economic activity at the global level and require further scientific research.

The formation of the digital economy and the information society requires a revision of traditional concepts of business management. The growth of the assortment and nomenclature of material values, a complication of their accounting reflection in the enterprises of logistics business necessitates the implementation of a new logistics system of chaotic storage. The article substantiates the expediency of the evolutionary replacement of the technology of automated identification of material values (bar code for radio frequency) in the conditions of organization of warehousing on the principles of chaotic storage, which requires improvement of accounting at modern enterprises. The purpose of the scientific research is to develop organizational and methodological provisions for the accounting of material values at the warehouses of enterprises in the conditions of implementation of a logistic system of chaotic storage and the use of radio frequency identification technology to optimize the automated warehouse management. The experience of the chaotic storage of material values by Amazon Corporation and the systematization of literature sources for the introduction of a new concept of logistics flow management showed the lack of scientifically reasoned proposals and practical developments in the automation of accounting of storage and movement of material values. The peculiarities of the organization of accounting and management of the movement of material values in the logistic system of chaotic storage are investigated in the article. The documentation procedure and documenting the logistical operations of the movement of material values using radio frequency identification technology have been developed. The technique of inventory control over the storage of inventory objects in the conditions of automation of warehouse management has been improved. The choice of the method of the identified estimation of receipt and disposal of material values for optimization of the warehouse stocks of the enterprises in the logistic system of chaotic storage is substantiated. The practical significance of the conducted research lies in the possibility of implementing a logistic system of chaotic storage with the use of technology of radio frequency identification of material values at enterprises, which will provide: automated without the direct participation of accounting personnel collecting accounting data on the movement and storage of material values; permanent automated inventory of objects to control their storage; optimization of management of logistic processes based on the use of robots-conveyors for the automated movement of inventory from warehouse positions to destinations; electronic documentation and documentation procedure in the warehouse accounting system of enterprises; reducing inventory levels with lost consumer value (shelf life) or low market demand, etc. The results of the study may be useful for enterprises that are focused on innovative management techniques, regardless of ownership, size of the business, or industry. Keywords: accounting, automation of accounting, management, material values, logistics, radio frequency identification technology, RFID, chaotic storage, «Amazon»