The article discusses the growth prospects of tourist flow in Krasnoyarsk, by means of the transformation of city´s transit destination into independent tourist site due to the holding there XXIX International winter Universiade 2019. Ensuring the growth of tourist flow by means of tourism conversion of the main participants in sports events, i.e. the transformation of a latent and potential consumers of tourism services into tourists, actualizes the problem of development of city tourist potential. Desk research has revealed the interest in sight-seeing tours in their free time. If the sportsmen will get the satisfaction from excursions and tours across Krasnoyarsk, they will desire to revisit the city as a tourist and recommend this city to friends and family as a tourist object. The technology of assessment of the city’s tourism potential and innovation of urban tourism are the subject of the study. Within the estimation of use of Krasnoyarsk‘s tourist potential a comparative analysis of the city image before and after the organized and unorganized trekking tourism has been conducted, which allowed to identify the problem of accurate positioning of Krasnoyarsk as a tourist destination. Comparative analysis of offers tourism products of Krasnoyarsk and demand in them revealed the problem of low level knowledge of tourism products, but also allowed to establish the fact that tourist resources exceed city’s touristic potential. The practical problem of the growth of Krasnoyarsk’s tourist potential through innovation caused the need for solution of theoretical problems, in particular, clarifying the classification of cultural tourism. Monitoring the development of new forms of cultural products, the cultural space in particular, has shown promise for their development as tourist attractions. Functional analysis of new types of cultural products in Krasnoyarsk such as cultural space "Kamenka" and the historic quarter are subject to urban cultural tourism, enhancing the city’s tourist potential. Thus the development of the innovation in cultural tourism will lead to the expansion of the offer of new tourist attractions of Krasnoyarsk and will make it an independent tourist destination.

In recent years cultural and public spaces developing in Russia are involved in the formation of a comfortable environment for the city residents and attracting new tourist flows. The role of the capital of XXIX World Winter Universiade complicates the task of providing attractiveness of Krasnoyarsk for potential tourists. This requires creation of an attractive tourist offer and the identifica- tion of tourism potential for existing cultural organizations and other leisure facilities. Cultural space Kamenka founded in 2013 recently has gained popularity among the population of Krasnoyarsk and other districts of the Krasnoyarsk Krai and Siberian Federal District as a leisure attraction. In this regard, it has the prospects of transformation into a tourist destination. Accordingly, the study of the perspective of the Kamenka’s transformation into a tourist destination is of great practical importance, and it can also help to find a methodological tool for developing marketing strategies that ensure the success of this process. The authors reveal the segment of the Kamenka target market, presented by the potential tourists of the regional tourist services markets, and identify the specificity of the tourist potential of the commodity offer and the reasonably local centered scenario of Kamenka development as a tourist destination. Cultural and educational spaces of Russia and the cultural space Kamenka as innovative destinations use modern promotion technologies based on Internet technologies, effectiveness of which has been evaluated according to the D. Khaldilov's methodology of the social networks effectiveness assessing, adapted to cultural spaces. On this basis the authors give the proposals to improve social networks, which can ensure Kamenka’s successful transformation into the tourist destination, helping the city of Krasnoyarsk to become attractive for tourists, not only while holding the Universiade, but also after it. The authors are grateful to the team of the Cultural space of Kamenka, especially to Anna S. Ivanova and Alina A. Tokmakova for their support in the research.