The Permian Basin in West Texas contains one of the thickest deposits of Permian rocks found anywhere in the world. The Embar-B lease located in southern Andrews County on the Central Basin Platform (a regional structural high in the Permian Basin) has been producing from the Leonardian Clearfork formation for over 70 years. The Clearfork formation is primarily a subtidal and intertidal carbonate rock characterized as moderate quality reservoir. Most Permian Basin fields have multiple stacked reservoirs with varying degrees of reservoir quality and there is typically a need in these maturing fields to increase reservoir contact. In 2009, a drilling campaign was launched in Embar-B with a focus on expanding the completion interval to include what was previously considered marginal pay in the deeper Wichita Albany formation. The Wichita Albany, also Leonardian in age, is composed mostly of marginal quality tidal flat rocks and is characterized by high fracture gradients and low permeability. These characteristics required an advancement in completion practices to achieve a successful stimulation. The combination of improved completions practices and an expanded target interval resulted in production double that of previous wells. This success has driven a need for an innovative development strategy and continued optimization of completion practices. Geomodeling, volumetrics, reservoir simulation, seismic attribute analysis and oil fingerprinting were all used for reservoir characterization and to determine an allocation method for commingled wells. This lead to the identification of several Clearfork/Wichita Albany locations with significant reserves potential. Re-evaluation of the completion strategy using a multidisciplinary approach indicated the need to reduce the number of perforation clusters, add a diversion mechanism, and develop multiple hydraulic fracturing designs based on reservoir quality and presence of natural fractures. Results from recent drilling programs have exceeded expectations bringing lease production up from 200 BOEPD in 2009 to a peak rate of 3153 BOEPD in 2015.