This paper evaluates experiences of quality culture as actualized by academic and administrative leaders in a nonprofit, private Bangladeshi university, ensuing the recent implementation of a state-stipulated national quality framework. Based on the data derived from ten interviews integrated with the Quality Assurance Framework document objectives, the purpose of this paper is to gain critical insight on what is working and what might need changing or developing in the future to support quality culture at higher education institutions. The article translates the key themes and elements of the evaluation process into a logic model to show the processes and structures through which the university can support the development of its internal quality culture. It offers a focused pathway for quality assurance activities, crucial in reinforcing and strengthening a culture of quality in Bangladeshi universities. As such, the paper seeks to make a contribution to Bangladesh's higher education by providing a broad, evaluative insight into the preparedness and receptivity of the institutions to integrate sustainability into their teaching and learning as guided by the new quality assurance framework, mindful of the imperatives for quality assurance and enhancement coming mainly from the Western perspective, hence placing its development in the regional, and then global, context.

Bangladesh's approach to devising a Quality Assurance Framework in higher education has eventuated in less than a decade. The framework provides criteria within which universities must operate and encompasses internal self-assessment review and monitoring besides external quality assurance, with the intrinsic goal of operationalising national protocols for a qualification framework. Based on the author's reflection regarding a programme self-assessment exercise as part of internal quality assurance procedure, this paper aims to present an overview of Bangladesh's higher education through contextualisation of the quality assurance initiatives. By analysing the scopes and limitations in the enhancement of quality, this article also proposes how a robust internal quality assurance framework is indispensable to hasten the process of programme accreditation. The article concludes with some recommendations for future revision of Bangladesh's quality assurance system.

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