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This chapter elaborates on the links between the blockade of Qatar and its relationship with Qatari nationals’ psychological well-being and their sense of national identity. To this end, the chapter reviews the research on various psychological and attitudinal effects of the blockade on Qatari people. Moreover, it presents the research on how the development of a sense of national identity influenced Qataris’ well-being during the blockade. Finally, the chapter presents the results of research on the use of social media before and after the blockade and how social media were used to show national identity and support for the government after the blockade.

This chapter presents the final remarks about the study. It evaluates the extent to which the use of nation branding and soft power assisted Qatar to respond to the shock and awe of the blockade. It also states that the process of nation branding helped the state of Qatar to create a protective shield of strategic tools that made it difficult for other countries to attack this small state and to incorporate the elements of soft power to maintain its role in the region and internationally.

This chapter describes the state of Qatar in terms of different geographical and demographic characteristics. This was done because the authors believe that an in-depth understanding of nation branding and soft power in Qatar would be possible when a good understanding of different political, geographical, and demographic issues related to the country is obtained. Moreover, this chapter describes the key pillars of Qatar Vision 2030 as the government’s major plan for country development in different domains such as economy and humanitarian issues.

In this chapter, the authors argue that Qatar established its nation brand by simultaneously improving different qualities needed for creating a nation brand. In so doing, the chapter presents information about different aspects of Qatari nation brand and Qatar’s political activities. Also, different aspects of nation branding such as Qatar’s economic profile, different humanitarian activities performed by Qatar, and this state’s endeavors to promote sport and tourism in the country are described in detail in this chapter.