Changes in life style have brought in profound variations in the purchase intentions among people. This change is even prominent among urban residents who are living a stressful life style and heavily depending on external supplies for their living. In view of this, ready-to-eat food has taken central attention among the urban residents and there are many factors driving such intentions. This conceptual paper will discuss about extrinsic factors that drives purchase intentions among urban residents in Malaysia. In order to investigate this phenomenon, several dimensions of extrinsic factors such as perceived price, perceived safety, perceived packaging, brand image and convenience will be discussed. Apart from that, the mediating effect of nutritional information interest will also be reviewed on the relationship between extrinsic factors and purchase intention. Eventually, this article will propose a conceptual framework that links extrinsic factors, purchase intention and nutritional information interest. Supporting literature about all constructs under study is also discussed in order to contextualize this study. Some direction into undertaking empirical study of this conceptual paper is also provided towards the end of the article.

The rise in social networking sites (SNS) has inevitably instilled addictive behaviors amongst its users causing social media addiction. Social media addiction has since been found to be a bigger problem to the current society as it causes certain users to develop disorders and compulsive behaviors which leads to negative effects. In view of this, social media addiction and social media disorders has since been the focus study amongst academicians and researchers. This conceptual paper will discuss about the relationship between social media addiction and social media disorders among Malaysian youths. To investigate this relationship, several dimensions for social media disorders are defined such as preoccupation, tolerance, withdrawal, persistence, escape, problems, deception, displacement and conflict. Furthermore, the mediating effect of loneliness will also be evaluated on the relationship between social media addiction and social media disorders. Eventually, this article will propose a conceptual framework which links social media addiction, social media disorders and loneliness. Literature content for all the variables are included in this study to provide context for better understanding and future roadmaps into empirical study of this paper would be provided towards the end of this article.