This study aims to explore the effect of employer attractiveness on employee engagement in depth. The analytical method in quantitative research is PLS-SEM. The survey sample, through the survey questionnaires, was collected from 937 respondents as employees from 37 enterprises operating in Vietnam. Employer attractiveness has a positive impact on employee engagement with a high coefficient. This result helps to demonstrate the new research direction that employer attractiveness affects not only the potential candidates but also the existing employees.

This study delves into the impact of employer branding on employee performance, a factor of the current employee. Research method used is mixed methods with PLS-SEM. 937-observation sample was surveyed through questionnaires directly from employees working for 37 companies and organizations in Vietnam. Employer branding has been demonstrated to have positive effect with weak impact on employee performance. This result is valuable as a new research direction of employer branding for current employees. Concurrently, it contributes as an additional new solution for employee performance in enterprises.