Local recirculation of materials is a key aspect for a green transition, as it enables materials to be reused in new life cycles locally. In this article, we use the material “paper” as a case study to explore how this material recirculates at the local scales. This article aims at observing and evaluating upcycling scenarios as part of an expansion of local end-of-life possibilities compared to the current situation where paper end-of-life is reduced to a few recycling plants in France and abroad. This work relies on interviews and questionnaires that aim at understanding how paper is used and explored by artists to be recirculated in products. Indicators were tested to provide a methodology to compare different material circulation scenarios in terms of material use, environmental impact and value perception. Collaboration among multiple actors, artists, community centres, schools and industrial players is crucial for scaling up such recirculation loops.

Abstractparticipants have an average annual carbon footprint of 844 kg of carbon dioxide-equivalent emissions. Thus, it is crucial to find solutions that reduce the sports industry's environmental impact. In this context, the circular economy emerges as a possible alternative. This paper analyses a sports production and retail company transitioning to the circular economy. First, we identified 154 internal circular projects concerning 89 product categories and classified them into different circular strategies and approaches. Then, we conducted interviews with 33 project representatives. Our results show that repair & maintenance is the most employed loop, but sharing economy and recycling also have an essential role. Each circularity loop presents specific challenges, but personal conviction is the common motivator. However, there is a need for greater allocation of resources such as time and budget. Additionally, strong governance is essential to structure these initiatives.