Координирующие долевые контракты в цепочке создания ценности: на примере киноиндустрии США shares in the fi nal allocation of revenues. Th e developed approach can support decision-making in effi ciency improvement at the stage of fi lm value chain establishment. It gives the mathematically justifi ed solutions which can serve as a starting point during contract negotiations between members of the fi lm value chain. Th e approach has been tested on the case studies from the USA motion picture industry and the applicability of coordinating contracts is demonstrated.