In this article we revisit two different temporal phases related to the publication of Serge Moscovici's book La Psychanalyse, son image et son public , and we examine two key concepts of the theory: cognitive polyphasia and anchoring. The first phase, initiated by the Durkheimian circle, gives us an opportunity to retrieve traces of the intellectual debate about collective psychology and reconsider this debate in today's light. The second, more recent phase, is inspired by classical and modern research in the field of social representation, and it serves us as a basis for a new hypothesis about anchoring. We suggest that the traditional concept of familiarisation attributed to anchoring can also have an opposite significance: it can transmit and guarantee the non-familiar and so establish strangeness. Finally, we argue that social representations are more than a simple theory, just like the symbol is always more than what it symbolizes. Key words : social representations, cognitive polyphasia, anchoring, familiarisation, strangeness FROM THE "FORGOTTEN" CONCEPT TO A THEORY "IMPOSSIBLE TO FORGET"We find ourselves faced with a paradox. From the very first edition of La Psychanalyse to the most recent publications devoted to social representations, we never cease to repeat Serge Moscovici's reprise of a Durkheimian concept fallen into disuse a good half-century ago. At the same time, today, half a century after the publication of this major scholarly work, we are attempting to rediscover new paths to explore the concept. Thus, from the "forgotten" concept we are now finding ourselves facing a theory "impossible to forget."The paradox becomes disconcerting when we contemplate the large amount of work produced in the meantime that has been directly inspired by La Psychanalyse , a book that now is a classic. Thus, how to return to the past, how to claim a new look at this book, when the settings of the past, the social frameworks of the past's memories, in Halbwachs's (1925) sense-space, time and language-have largely been co-constructed as much by La Psychanalyse as by the entire body of research that since it has inspired? The themes taken from the past, the research and the texts, as well as the numerous authors-all have left their marks on our work and have inspired us. Different paths, not at all linear, have guided us through a labyrinth and directed us to read, interpret and think different facets of this theory. How can we not adopt a "presentist" attitude involving re-reading this publication in the light of the effects it has had, the generations of researchers it has produced, the corpora of studies it made possible and the interpretive power it holds?We have here the very delicate task of returning to a past event in order to re-read it in the light of today. This one event is the publication, forty-seven years after its first original edition and thirty-two years after the second reworked edition, of a translation of Psychoanalysis in English. The distressing paradox, raised in the beginning, be...

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Résumé L’approche sémantique est très souvent la seule utilisée pour l’interprétation des résultats des analyses automatiques du discours. Dans le cadre de cet article nous nous intéressons à l’un de ces logiciels, Alceste, souvent utilisé par les chercheurs travaillant dans le domaine des représentations sociales. Nous soutenons qu’une approche pragmatique de la communication et du langage est indispensable du point de vue théorique et pratique. À partir d’une illustration empirique, nous soulignons la possibilité de mettre en avant les traces indirectes de la communication dans le vocabulaire, grâce au concept de température informationnelle et, par là même, nous montrons comment obtenir des indices pragmatiques aux côtés d’indices sémantiques obtenus par ce logiciel.

Climate change is a major current affair for which recent United Nations climate conferences aim to build consensus and develop international solutions. The objective of this article is to compare, through the theoretical lens of social representations, the way in which French and German media, specifically newspapers, represent the Bali climate conference. We use the triangulation of data analysis to take both the pragmatic and the semantic aspects of media discourse into account. Results show that German media adopt both a local and a global vision of climate change and of the conference. Religious metaphors highlight a moral dimension of the conference, suggesting anchoring in human and political categories. In contrast, in French media, we identify that conflicts between countries render the stakes of climate change concrete by war metaphors. The French discourses examined are shown to be organised through the anchoring of political and financial categories. Results are discussed in relation to the history of green movements in the two countries and in relation to practical implications. Copyright © 2011 John Wiley & Sons, Ltd.