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Mobile enterprise applications are the next evolutionary step when combining the usage of enterprise applications and the widespread adoption of mobile computing by professionals in any organization. In a reality where applications are accessed from the user's personal mobile device (a phenomenon called "bring your own device" -BYOD), enterprises face various challenges in order to properly leverage new opportunities without compromising data integrity. One approach to handle these challenges is to devise a platform that allows the creation and consumption of enterprise applications, without exposing the users and the organization to risks that are part of this new usage model. Here we describe some of the constraints, trade-offs and design decisions that compose the software architecture of a mobile enterprise application platform, one that allows the creation, deployment and management of hybrid mobile applications, all in a BYOD usage model without compromising the organizational security policies.