El modelo de Aaker (1997), que permite asociar las características humanas a los atributos de una marca, ha sido utilizado ampliamente en el círculo académico. De ahí que el objetivo de la investigación es identificar las dimensiones de la personalidad de la marca en México y los rasgos de cada una de ellas, y compararlas con las dimensiones obtenidas en Estados Unidos y Chile. Se trabajó con una muestra de 360 personas mayores de 18 años y se aplicó el cuestionario por conveniencia (autoadministrado) en las colonias de las dieciséis delegaciones del Distrito Federal y cinco municipios del Estado de México. Se identificaron 6 dimensiones para México que se verificaron a través del Alfa de Cronbach y estas fueron: Competencia (0,9337), Sofisticación (0,9175), Sinceridad (0,9031), Entusiasmo (0,9006), Espontaneidad (0,9123) y Rudeza (0,7446).En términos generales, los resultados de esta investigación son bastante consistentes con el estudio original de Aaker (1997), sin embargo, la principal diferencia es la aparición de una sexta dimensión la “Espontaneidad”, al igual que en el caso chileno (Olavarrieta, 2004) “Tradición”, que podría indicar la influencia de la cultura del país.

Industry 5.0 arrived and sounded the alarms, warning entrepreneurs to adopt it as quickly as possible; the advantage is that this industry is still in its preliminary stages. However, there is little research on this model in the literature. In this context, the objective of this study was to analyze the current state of industry 5.0 in 215 publications from the Scopus database during the period 2019–2022. The applied methodology was quantitative analysis, with a bibliometric approach supported by the VOSviewer and RStudio software, in addition to the Microsoft Excel application. The results showed: (1) an exponential growth of article and conference paper publications in 2022, all indexed in journals of subject areas such as engineering and computer science; (2) four more industries influenced by i5.0, where the electronics sector leads well above manufacturing, energy and public service; (3) seven research topics associated with i5.0 that deal with the transition from industry 4.0 to 5.0; and (4) six little-explored research topics that would help i5.0 move to a new stage and which are related to environmental sustainability, social sustainability, cobots, bioeconomy, smart cities, and sentiment analysis. This study found a gap in the industry 5.0 literature; therefore, this document serves as a guide for future research.

Mixed martial arts (MMA) has always been surrounded by controversy due to the unusual muscle development of its participants, so it is crucial to know the strategies that have been implemented to reduce doping cases. The main purpose of this paper is to describe the various cases of doping detected by USADA in UFC MMA participants. In addition, strategies that are being developed to reduce cases of positive doping are proposed. From the UFC USADA database, doping cases were extracted, obtaining the substance or substances involved; the formula, physiological effect and the athletes involved; the dates of the sampling; if it was out of competition or in-competition and the sanction time. The substances that were most involved were found to be Ostarine (22), Clomiphene (9), Diuretics (10) and Stanozolol (9). Some sanctions were diminished because they were treated with contamination of supplements (cases of Ostarine) and cases of contamination of meat (Clomiphene). When contaminated supplements were reported, they were added to the list of high-risk supplements maintained as part of USADA’s online dietary supplement safety education and awareness resource—Supplement 411. There were also cases in which positive doping could be avoided through the early report of therapeutic use exemptions. The methodology that the USADA has implemented allows us to register the athletes with positive doping, check the risk of the supplements before being bought and provide a teaching portal. These efforts are necessary to implement in all countries in which MMA is practiced, avoiding the participation of doped martial artists.