PurposeThis study sought to examine the attitudes of blue-collar workers toward job automation. The study examined the relations between job automation, fear of job loss and self-actualization.Design/methodology/approachUsing mixed methods (qualitative and quantitative analysis) with 539 participants overall, we examined employees' attitudes toward job automation through two separate studies conducted in a large public organization that employs blue-, white- and pink-collar employees. The blue-collar workers who participated consisted of waste collectors, gardeners and parking supervisors whose work is at risk of job automation.FindingsWe found that 74% of the blue-collar employees described technology as a “replacer” that simplifies and reduces human work activities, while only 3% perceived it as an “enabler” that could enrich their jobs and expand human potential. Fifty-three percent of the employees in the white-collar professions described technology as a “replacer,” and 36% perceived it as an “enabler.” Among pink-collar workers, 51% perceived technology as an “enabler,” while only 14% perceived it as a “replacer.” A positive relationship between job automation and self-actualization was evident for pink- and white-collar workers, but not for blue-collar workers.Originality/valueThis study sheds light on how employees in different types of jobs perceive technological advancements at work. A classification of the perception of technology as an “enabler” vs a “replacer” is presented. The relationships between job automation and self-actualization in different job types are explored.