City branding is a current topic that is important nowadays. Many cities have actively started to build and manage their city brands during the last decades. Today, cities all over the world are competing with each other for different target markets and their attention. Cities aim to increase foreign direct investment and attract visitors, businesses, employees, talent, and residents with their city brand. This ensures the growth and success of branded places. In best cases, even small villages and locations are turned in to destinations with successful place marketing and branding efforts. The objective of this paper is to find out the steps of successful city branding process, and study the branding of Dubai.

Recently, the usage of green walls has expanded from providing aesthetic benefits to concentrating on addressing urban environmental concerns including wastewater treatment, in this way enhancing the effectiveness of green buildings. The paper explores the green walls systems and their different types and identify the various benefits of their utilization as an enhancement of the not only on the buildings scale but on the urban scale as well. In addition, the study target to demonstrate the fundamental aspects that affect the urban spaces imageability. From this viewpoint the main objective of this paper is to conduct a guideline showing how green walls system can fulfill the different aspect of imageability resulting in enhancing the imageability of urban spaces.

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Convivial urban spaces are a process as well as a philosophy. They revolve around observing users in specific urban spaces to comprehend their various needs, especially their social needs. Designing urban spaces for people to promote social connections is the foundation of creating convivial urban spaces. This means that this form of urban space has been interpreted as a daily social activity and as social pleasure expressed in the physical and psychological context of people's urban space. To provide a convivial environment for all users, effective convivial urban spaces should fulfill certain important aspects. From this point of view, the paper aims to identify the main aspects of creating convivial urban spaces through their repletion in the different theories. Then, the paper will evaluate and arrange the importance of the different aspects that form convivial urban spaces from the users and experts (urban designer and architects) point of view to reach the main objective of the paper which is to create a prospected framework for the urban designer and architects to help them in future decisions in designing convivial urban spaces that fulfill users’ needs.