The article considers event management as an integral part of information and communication technologies in public administration. Opportunities, prospects and additional benefits of organizing even-events, and little attention from the heads of public administration indicates the need for research to update the tools of event management. It is noted that the use of technologies offered by event management allows to optimize the cost of events, increase the credibility of public administration, increase public interest in the proposed events and loyalty to the authorities. It is determined that the use of event management logically reflects the content of the activities of public authorities in the information society. The combination of the communicative function and the function of providing services in terms of content is the purpose of a modern system of The main prerequisites for the introduction of event management concepts in government are the demassification of the population, the focus of the government on the consumer of administrative services as a full participant in government relations, increasing demand for a combination of entertainment and social elements, the need to activate the population to overcome political and social absenteeism.

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