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In today's rapidly changing environment, the ability of organizations to sense these changes and respond appropriately to them in order to maintain successful functioning is relevant. An important role in any organization is played by the information management process, which provides the organization with timely and reliable data. The basic capabilities that support the organization's ability to search, acquire, process and use relevant information for the organization are investigated. The technology of development of the subprocess of managing the need for information and a set of proposals for their implementation in the organization are proposed.