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Private higher learning institution is an important force of higher education in China, but at present the concept of the family and the students to them and the fierce competition mode of enrollment are basically at a disadvantage. If private higher learning institution would like to get sustainable development under the background of the competition in the face of education industrialization, it should build its own unique organizational culture system from the cultural control system (hard power) and cultural cohesion system (soft power) , Differentiate with competitors, form a unique core competitiveness, promote the connotative development.

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