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The global climate change can affect human life and activities through the increasing amount of natural disasters, global warming and the melting of the icebergs. This study was conducted to analyze the Malaysian media's coverage of global climate change in four Malaysian mainstream newspapers. The data for this study were collected for two years, beginning January 2008 to December 2010. A content analysis was conducted to identify the frequency of the articles related with global climate change and the trend of newspaper coverage and the frames of the articles. The findings for this study will provide an understanding about the ways Malaysian mainstream newspapers provide the coverage about global climate change and the public's reactions. The findings also revealed that the coverage was influenced by other global events when the trend of newspaper coverage shows a dramatic surge in coverage during important events related to global climate change.

While a lot of attention has been paid to online branding and the construction and communication of a company’s identity via its website, there is only very little research that looks at the processes involved in these activities from a discourse analytical perspective. This article aims to address this gap by conducting a case study of innocent, a UK producer of fruit juices. Combining corpus analytical tools with discourse analytical techniques and considering both text and multimodal features, we explore some of the strategies through which innocent creates a set of inter-related and closely intertwined identities on its website, thereby constructing the company’s brand image. However, our findings also reveal that some of the company’s identity claims (especially in relation to being an inclusive and welcoming ‘family’) are relativised and to some extent contradicted by the discursive processes through which these claims are articulated.

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