Tujuan penelitian ini adalah untuk mengetahui apakah faktor Kualitas Produk, Harga,Lokasi, Promosi mempengaruhi minat beli dalam membeli rumah di kota Batam. Penelitian ini menggunakan analisis regresi linier berganda dengan program SPSS Versi 20. Populasi yang digunakan adalah masyarakat Kota Batam. Sedangkan sampel yang digunakan sebanyak 399 orang dengan metode proportional sampling. Hasil menunjukkan bahwa pengaruh kualitas produk terhadap minat beli konsumen dalam membeli rumah di Kota batam berpengaruh signifikan. Pengaruh harga terhadap minat beli konsumen dalam membeli rumah di Kota Batam berpengaruh signifikan. Pengaruh lokasi secara parsial terhadap minat beli konsumen dalam membeli rumah di Kota Batam berpengaruh signifikan. Pengaruh promosi secara parsial terhadap minat beli konsumen dalam membeli rumah di Kota Batam berpengaruh signifikan. Dan adanya pengaruh signifikan kualitas produk, harga, lokasi, promosi secara simultan terhadap minat beli konsumen dalam membeli rumah di Kota Batam.

The purpose of this study was to determine the effect of service quality and product quality on customer satisfaction at PT Aneka Tata Niaga using slovin sampling technique with a margin of error of 5% of 155 customers so as to produce 112 respondents who are customers at PT Aneka Tata Niaga. Data collection methods are questionnaires. Data quality test in this study uses the validity and reliability test, the classic assumption test and the influence test in this study using multiple linear regression analysis and coefficient of determination analysis (R2), while the hypothesis testing in this study uses (t test) and (F test ) by using SPSS version 23 software program. the results show that service quality has a partially significant effect on customer satisfaction and product quality has a partially significant effect on customer satisfaction, and service quality and product quality together have a significant simultaneous effect on customer satisfaction at PT Various Commerce. Keywords: Service Quality, Product Quality, Customer Satisfaction

Effect of moderating variable Organizational Citizenship Behaviour: Both Team Member Exchange and Servant Leadership when changing Organizational Citizenship Behaviour will strengthen the performance of foreign-owned life insurance employees in the Riau Islands, Indonesia. The stydy aims to determine the effect of team member exchange, servant leadership on Organizationa1 citizenship Behaviour, and employee Perfomance in the foreign ownership Iife lnsurance industry in the Riau Is1ands province. The Sample in this study was as many as 160 respondents with a purposive samp1ing method was designed. Data were col1ected using a questionnaire with a 1ikert sca1e and then ana1yzed using the SEM AMOS v21 program. The resu1t of the analysis prove that servant 1eadership has a positive and significant effect on organizationa1 Citizenship Behaviour; servant 1eadership has a positive and significant impact on team member exchange; Servant Leadership has a positive and significant effect on employee performance; team member exchange has a positive and significant impact on Organizational Citizenship Behaviour; Team Member Exchange has a negative and significant effect on  emp1oyee performance; Organizational citizenship Behaviour has positive and significant  impact on emp1oyee Performance. The implication is that foreign ownership 1ife insurance: Employees perform beyond their jobs (OCB roles) and  engage in team member exchange if thy have high-qua1ity socia1 exchange re1ationships  with members of their workgroups, fol1owers working under Servant Leadership can develop strong persona1 bonds, employees have low levels of autonomy in their work, can improve better Performance if mediated by Organizationa1 Citizensip Behaviour.

In the midst of technological advances today there are still people who are far from technological advances. This community is a native tribe that is on the sea coast by depending on its life from the sea by becoming fishermen. One of the remaining marine tribes on the coast of Batam City is the Tanjung Gundap sea tribe. Therefore, this service is carried out in Tanjung Gundap. Tanjung Gundap is located in Riau Islands, Batam City, Kecamatan Sagulung, Kelurahan Tembesi. This service was given to the community of Tanjung Gundap in RW 01/ RT 02. The service is done by providing guidance to the community about how they can market their home industry which is snacks (kerupuk) that they have processed and can be sold more maximally by utilizing social media in order to reach consumers more broadly. Coaching is done by creating social media and online stores. The coaching was done twice. The first meeting was about the introduction of social media and online stores that can be optimally utilized for the promotion and sale of products. The second coaching is done by creating emails, social media such as facebook, instagram as well as taking online such as shopee. The coaching that has been done can increase the spirit of the community in making home industry products and market optimally.

Ditengah-tengah kemajuan teknologi pada jaman sekarang ini masih terdapat masyarakat yang berada jauh dari kemajuan teknologi. Masyarakat ini merupakan suku asli yang berada di pesisir laut dengan menggantungkan hidupnya dari laut yaitu dengan menjadi nelayan. Salah satu suku laut yang masih tersisa di pesisir kota Batam adalah suku laut Tanjung Gundap. Oleh karena itu pengabdian pada kali ini dilakukan di Tanjung Gundap. Tanjung Gundap terletak di Kepulauan Riau, Kabupaten Kota Batam, Kecamatan Sagulung, Kelurahan Tembesi. Pengabdian ini diberikan kepada masyarakat Tanjung Gundap yang berada di RW 01/ RT 02. Berdasarkan survey yang dilakukan oleh Tim Pengabdi pada hari Minggu tanggal 29 Juli 2018 dan hari Selasa tanggal 31 Juli 2018