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This research focuses primarily on Micro, Small and Medium Enterprises (MSMEs) in Malaysia, with special reference to Perak State. It is widely recognised that the adoption and use of digital marketing applications change the ways in which organizations conduct their activities and represent a critical business opportunity for MSMEs. This opportunity will only be realised by MSMEs if, and when, digital marketing is applied to their organizations. This, therefore, creates a requirement to understand the factors that influence MSMEs in making the adoption decision. The research related to such factors is scarce, not least because the technologies are relatively new. By using the Technology-Organization-Environment (TOE) framework, this study, therefore, attempted to understand the predictors/factors influencing the decision making by MSMEs to adopt digital marketing applications. It employed a quantitative approach to meet the research objectives. A survey involving 369 MSMEs in Perak State was conducted to examine empirically the preliminary model. The survey data were analysed using Logistic Regression (LR) technique. Of the factors examined, technological and organizational contexts were found to have a significant influence on MSMEs’ decisions to adopt digital marketing applications. These findings have important implications and value for the research community, MSMEs and policymakers in terms of formulating improved strategies for digital marketing adoption and applications. The resulting research model proposed in this paper/article can improve these stakeholders’understandings on why some MSMEs have chosen to adopt digital marketing technologies, while other MSMEs which face similar market conditions have not.

The knowledge of Reception and Delivery (tahammul wa al-Ada') narration is one of the fundamentals elements in the delivery of hadith texts from a teacher to students orally and writing. It is highly emphasized by the scholars of hadith to ensure the authority of a hadith and the sustainability of the narrated materials. The continuation of the presentation of the hadith lasts until entering the new era of IR4.0, when it can be widely disseminated through digital applications (apps, software, websites). However, the production of such digital applications does not escape from experiencing text errors such as changes in letters, lines, dots, and so on. Therefore, this study applies the discipline of reception of hadith in digital hadith data construction activities so that the errors that have been identified can be reduced from time to time. The method of the study is with a qualitative approach through data analysis and comparison. The findings of the study found several methods of reception of hadith that can be highlighted in the process of digital hadith data development, namely the method of al-Sama 'min Lafz al-Shuyukh, al-'Ard, al-Kitabah, al-Ijazah, and al-Munawalah. It can guarantee the authority of the digital hadith text from experiencing any changes and errors of the text whether it is muharraf or musahhaf. These findings can be used as a guide by digital hadith application developers to preserve the text of hadith in a new era dimension.