Tourism is one of the sectors with more dynamism in the world. For the Latin American countries it represents an opportunity of growth and economic and social development. Cuba is making its best efforts to link and base its economy to this ever-growing field. The presently article carried out a bibliometric analysis of the scientific investigations about tourism in general and on the tourist product, starting from the year 1975. That scientific production was formally and thematically characterized through several bibliometric indicative, standing out the productivity for authors, the chronological variation of the number of works published in this field, idiomatic productivity, the areas in those that they have been carried out, among other elements of interest for this study type. The objective is to verify what is being investigated, and for who, as well as the evolution of the academic expression of the countries in this area, in articles and magazines scientific, which are the main channel of diffusion of this topic at the present time, among other publications which contribute to a better knowledge of the map of the investigation. The analysis presented indications of improvements in the academic participation, what represents the importance of the topic for studies of sustainable tourism and the growth of the sector.

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