Public relations is one of the elements that determine the viability of an organization positively. The purpose of the research; 1). Knowing the planning public relations strategies in support of marketing; 2). Knowing the kinds of public relations activities; 3). Knowing the packaging contents of the message of the communication media used; 4). Knowing the effect to be achieved; and 5). Knowing the obstacles faced. The method used descriptive qualitative. Results of the study are: 1. Judging from the background criteria for Public Relations of PT. PLN (Persero) APJ Cirebon is formal education, job experience, appearance, skills, individual characteristics, and adaptation, credible communicator. 2. Kegiatan Public Relations to support the marketing of which the existence of a local radio talk show in Cirebon (Cirebon FM), a local television talk show in Cirebon (RCTV), cooperation in carrying out tasks related to corporate law. 3. Packaging persuasive message content, preparation of informative messages are intended to provide excitement and build consumer understanding. 4. The effect achieved a change in opinions, attitudes and behavior. 5. Barriers found limited use of communication media and the lack of communication superiors and subordinates
Wabah pandemi COVID-19 membuat masyarakat kesulitan,misal perjalanan dinas, wisata, belanja, menonton film dan lain-lain yang pada akhirnya membuat perekonomian merosot secara umum. Hal inilah yang membuat para dosen, tenaga kerja dan mahasiswa bidang multimedia berinisiatif untuk membuat atau mengembangkan produk multimedia yang memiliki nilai edukasi kepada masyarakat tentang pencegahan virus Corona. Salah satu tempat yang menjadi titik sentral penyebaran virus Corona adalah pasar karena pasar merupakan tempat bertemunya orang-orang yang mempunyai minat jual beli bila satu orang terkena Corona maka virus tersebut dapat menular ke masyarakat sekitar pasar. Oleh karena itu, produk yang kami kembangkan adalah produk multimedia yang berisi materi edukasi pencegahan virus Corona yang beredar di pasaran. Produk ini adalah layanan komunitas dan permainan edukasi, poster komik, grafis gerak, iklan video. Hasil pengujian internal kepada siswa dan pengujian eksternal kepada komunitas terkait pedagang menunjukkan bahwa media komik paling baik digunakan dalam menyebarkan pesan pengabdian kepada masyarakat.
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