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One of the most important problems for planning in economics is that reliable data can be difficult to obtain either because it has not been recorded or because of nonresponse in surveys. This paper is aimed at proposing new generalized regression estimators using the ratio method of estimation for estimating population mean and population total and also variance estimators of the proposed generalized regression estimators in the presence of uniform nonresponse of a study variable. We show in theory that the proposed estimators are almost unbiased under unequal probability sampling without replacement when nonresponse occurs in the study. In the simulation studies, the performances of the proposed estimators were better when compared to the existing ones in terms of minimum relative bias and relative root mean square error. In an application to Thai maize in Thailand with 2019 data, we can see that the proposed estimators gave smaller variance estimates when compared to the existing estimators

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