The Perusahaan Otomobil Kedua Sendirian Berhad (Perodua) is Malaysia's largest car Manufacturer. Perodua was established in 1992, with its headquarters office in Rawang, Selangor, and over 200 outlets in Malaysia. Perodua's mission is to provide Malaysians with total mobility through practical and high-value goods and services offered with the utmost care. In the very competitive auto market, manufacturers seek features for their new models to help them stand out from their competitors. In 2019, Perodua recorded the highest market share, which is 40% for the Malaysian vehicle market. This research analyzes the factors that make customers feel satisfied with purchasing from Perodua. The other aim of this research would be to recognize the current degree of consumer loyalty, to distinguish the connection between factors, and ultimately to give suggestions/recommendations on product improvement. A questionnaire would be carried out using a google form to a total of 100 respondents for data collection. This research found that vehicles' appearances, standing charges, and resale value were related to customer satisfaction, while safety features did not significantly relate to customer satisfaction.