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It has been demonstrated that one of the most important variables in accomplishing national travel industry goals is the competitiveness of tourism destinations. In this study, the competitiveness of Kelantan as an ecotourism destination was compared to the rise of ecotourism. The data were drawn from a sample of 227 respondents using a straightforward random sampling approach. The data were examined using the Statistical Package for the Social Sciences (SPSS). The questionnaire was distributed through online questionnaires. The findings show a strong correlation between Kelantan’s competitiveness as an ecotourism destination and the natural resources, cultural heritage, and unique events that meet the criteria for ecotourism development. As a developing tourism destination, many tactics should be considered in order to boost destination competitiveness while sustaining long-term development of ecotourism locations in Kelantan.

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This study explores the involvement of Malaysian indigenous peoples (Orang Asli) at both the individual and community level to analyse the impact of tourism development on the economic and socio-cultural aspects of their communities. The study was conducted at two tourism sites, Bukit Tadom and Cameron Highlands. Semi-structured interviews were conducted with 14 participants from the Orang Asli community and Orang Asli employees and management at the sites. Data were thematically analysed. Orang Asli communities recognised the opportunities that tourism development brings to their social and economic conditions, although it is not wholly beneficial. They also want to be actively involved in tourism planning. The study contributes to the development of indigenous peoples, especially in Malaysia, promoting a new perspective on long-term tourism development. It also highlights several