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This study aims to determine whether product quality, price and product diversity influence either partially or simultaneously on purchasing decisions. The place used in this research is consumers who make purchases at Maneko Digital. This study used a sample of 95 respondents. The approach method used in this research is a quantitative approach. The technique used is non probability sampling, with a purposive sampling approach that is sampling technique with predetermined criteria. The data analysis technique used is the instrument test, classic assumption test, hypothesis test and multiple linear regression analysis. Partial test results, product quality has a positive and significant influence on purchasing decisions 0,346 with a significance of 0,000. Price variable has a positive and significant effect on purchasing decisions 0,259 with a significance of 0.005. Product diversity variable has a positive and significant influence on purchasing decisions 0,342 with a significance of 0.000.

This study  are to examine  the effect of building permit (IMB) retribution on local income of Bulungan District. To analyzes relationship between dependent and independent variables under this study then exercised simple linear regression method. From the analysis result draw a conclusion that  building permit retribution has significant effect on Bulungan’s Local Income. Built on the study result, then can be suggested to the Local Government of Bulungan District to increasing the socialization of the new rule to regulate IMB retribution levy  consistent with sufficient time,  so it can be more increasing the awareness of the people in meeting the IMB retribution payment obligation. And to improve  law enforcement to violation regional rule about IMB retribution by optimizing the role of disciplinary aparatur as well related law enforcer, next to be able to  boosting and development of physical means and facilities of Capital Investment and Integrated Permission Office of Bulungan to support and to realize the prime licensing  service, and also suggested for the Government of Bulungan District to improving human resource department both quantity and quality in order to be able to managing IMB retribution good and professionally

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