River-based tourism product development is regarded as one of the critical segments that focus on proper physical, social, and economic expansion. To date, the lack of depth and concern is tapped into this market by either scholars or stakeholders accordingly. Currently, a part of the local plan for Muar development is envisioned towards developing and promoting the tourism industry. However, the primary challenge of river-based tourism is maximising the usage and livability of its waters and natural resources. Therefore, this research aimed to explore the suitable tourism product for river-based tourism, with the most significant market potential in the context of the Muar River through an assessment of the Tourism Opportunity Spectrum (TOS). The TOS approach is the methodology suitable as an assessment tool for tourism planning and management towards sustainability. The instrument was adopted from previous studies and executed through site inspection and familiarisation trips, namely observation and resources inventory. The main finding of this study was the zonation of five main areas, which contributed to the characterisation of different tourism products along Muar River, and the five scopes of TOS assessment. The recommendations will primarily support the enhancement of river-based tourism development and assist the stakeholders in achieving the visions and missions of Muar’s local plan.
Tourists that travel to a destination will gain different kinds of experiences due to several conditions of a destination. To identify what are the Quality Experience that a tourist gained, certain characteristics of experiences will be determined by using Memorable Tourism Experience (MTE). Taman Negara Pahang a National Park in Malaysia which rich in the natural habitat which is considered as an ecotourism destination. Thus, the purpose of this study is to understand the Quality Experience of eco-tourist in Taman Negara Pahang by using the Memorable Tourism Experience (MTE). This study will be focusing on the main objective which is to determine the most influential Quality Experience of eco-tourists in Taman Negara Pahang. This study is a quantitative study and an online survey was used as the data collection instrument for the 130 respondents. This study shows that the preferred Quality Experience of eco-tourist is Hedonism while the least preferred Quality Experience is Local Culture. This study contributes to identify the Quality Experience of eco-tourist gained after they have visited an ecotourism destination. Therefore, the results of this study can offer a quality contribution towards any responsible parties to manage Taman Negara Pahang in terms of services, and management.
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