The implementations of halal concept into supply chain management have received great attention due to the increasing demand for halal products. It is necessary for manufacturers to establish firm's strategic orientation includes supply chain orientation and market orientation to sustain firm competitiveness in emerging halal market. Therefore, this study aims to conduct a systematic literature review to identify the state of the art of the halal studies in supply chain area. The review protocol was involving 249 research articles. Based on a review of previous studies, this paper improves the existing framework of the halal supply chain by incorporating strategic orientation and halal's firm performance. Therefore, this paper contributes the strategic approach to preserving the integrity of halal while sustain the firm performance.

This paper seeks to discuss the moderating role of Entrepreneurship Education (EE) on the relationship between Entrepreneurial Attitude (EA) and Entrepreneurship Intention (EI). Entrepreneurship, according to studies, is a critical component of economic growth and has the potential to become a powerful economic force. Among Malaysian university students, entrepreneurship has been identified as a solution to unemployment as well as a viable career option for young graduates. This paper recommended that exposure to EE prior to graduation has a positive effect on entrepreneurial attitude (EA) and entrepreneurship intention among Malaysian university students, who are more likely to choose entrepreneurship as their first career option after graduations.

This paper seeks to discuss the role of marketing mix 4Ps model (product, price, place and promotion) on the relationship with customer loyalty among Malaysia smartphone users. Smartphone have become almost inseparable in today's digital world. This growth is being stimulated by a variety of factors including social distancing, affordable price, trending lifestyle, more usage of smartphone capabilities, aggressive marketing campaign and robust business strategies by smartphone brands. This paper recommended that all of the marketing mix variables namely; product, price, place, and promotion, have positive significant with customer loyalty specifically among smartphones users in Malaysia. Thus, companies will be required to embrace the variables that, in turn, will enable them to develop effective and efficient plans that incorporate the criteria described in order to increase customer loyalty.

This paper seeks to discuss the role of service quality (perceived ease of use, security, and perceived value) in affecting customer satisfaction among Malaysia e-hailing users. E-hailing services have become almost inseparable in today's transportation sector. This growth is stimulated by a variety of factors including social distancing, affordable price, trending lifestyle, more usage of e-hailing service capabilities, and robust business strategies by e-hailing providers. This paper suggests that all the service quality variables namely perceived ease of use, security, and perceived value, have positive significant effect on customer satisfaction specifically among e-hailing users in Malaysia. Thus, companies are required to embrace the variables that, in turn, will enable them to develop effective and efficient plans that incorporate the criteria described to increase the level of customer satisfaction.

To achieve competitive advantage in the global market, the manufacturing sector are now concern towards economic performance and environmental performance. The role of green supply chain management practices become a role of strategy to improve both economic and environmental performance. Nevertheless, lack of relationship between buyer and supplier caused the organization takes a long time to achieve the positive outcome even though the green supply chain management practices has been implemented. The main objective of this study is to perform the conceptual model to investigate the relationship between green supply chain management practices, buyer-supplier relationship, and organizational performance. The originality of the research is its investigation of buyer-supplier relationship as the moderator and predictor in the proposed conceptual framework, something that has been unnoticed in previous research. The results support extensive inputs into resourcebased view theory, and expand the growing literature related to supply chain and firm performance in a developing country.